I think it was about 1974.
I was about 13 and I remember getting the little sample packs in magazines and the form to send in.
I remember that my mom let me buy a couple of bottles, then we switched back to VO5 and I was sort of bummed. She said I could buy it if I could spend my own money (which I didn't).
Oh my goodness. I just realized--My obsession is about 32 years now--hair, my hair, long hair, styles, products, tools.
32 years, Oh Well! It's better than gambling.